A complete guide on social media event promotion

Social media has created a buzz around our lives. Be it a new product launch in the market or any event, if you want to sell something the best place is social media.

It is a platform where you can market your products, services or events in endless ways. There are about 3.48 billion active users on social media.

According to a survey, a person spends an average of 2 hours a day on social media. It is a medium from where you can reach your customers globally, without personally visiting them.

Teenagers to millennials, everyone has a presence on social media today. It is imperative for us to promote our events on Social Media for far better reach and traction.

Social media marketing involves promoting your product or service to your target audience through relevant social media channels.

Social media has become an integral part of your overall marketing mix. You can save a lot of money spent on other marketing tools through social media marketing.

Alternatively, you can use this as a tool for communicating your thoughts and messages.

We have created a list of tried and tested tips on how to promote an event on Social Media to make it successful:

Select your Social Media platform

Firstly, you need to decide on what platforms are you going to promote your event. You need to be fully aware of your target audience.

Each platform is unique in its own way, it is important that you understand all the social media platforms and select one that suits your needs.

Facebook with more than 2.3 billion active monthly users, is one of the largest platforms for you to provide a boost to your event. You can reach your target audience easily through Facebook and promote your event to the right people.


On this picture-sharing platform, you can find 1 billion people users every month, most of them are Gen Z.

On your Instagram profile, you can post promotional pictures of the events days before the event date.

You can make use of Instagram Stories by starting a countdown for the event, and ask interesting questions in the story for better engagement.


It has about 190 million daily users. To promote your event create your own filters, add geo-tags or add stories on Snapchat


It has approximately 330 million active users in a month. To reach your audience on Twitter, add multiple posts and relevant hashtags to promote your upcoming event.

Personalize a hashtag:

Creation of personalized hashtag has created a tittle-tattle on social media. Being a local event, you can be noticed in this massive market with the use of unique hashtags.

So, craft a specific hashtag for your event. The hashtag should be short and memorable so that people can easily remember it. Use that particular hashtag on all your social media accounts.

On the day of the event, use the hashtag so that it gains visibility amongst the audience. Encourage the participants to use that hashtag while sharing updates about the event on different social media platforms.

Create a Facebook event page

Using Facebook Event Pages can give a positive boost to your event, also help you gain some new followers. Send invites to those people who you think can follow your page or can inspire others to follow your page.

This will enhance the credibility and reputation of your company. You can even boost your event to get even more ticket sales.

Create highlights on Instagram

Highlights can be seen in your profile even after they disappear from stories. You can label those highlights so that people can track your event.

The social footprint of Instagram has increased exponentially. This visual platform allows users to make a local sensation go viral quickly.

When the audience has a visual idea of something, they can relate themselves better with the event.

If this is your first event, then you can add highlights where you can show the BTS, how excited people are about your event and or you can post user-generated content on highlights.

Go live on Facebook and Instagram

On the day of the event, make sure that you go live on different social media platforms. It will give your followers a chance to experience the event virtually.

You can provide absolutely unique content to your audience in a cost-effective video which helps you pump-up the excitement level in the audience.

Going live will help you track real-time engagement of your audience and increase the reach of your event from offline to online.

Different people from across the world will be able to participate in your event using their mobile phones or laptops.

Run an online contest for the audience

There are currently 25.8M posts under #giveaway on Instagram.
Can you guess the amount of traction that is being generated by such contests?

You cannot rely only on your generic posts and stories for social media. When people communicate about your event, they will be your source of word-of-mouth promotions.

You can initiate this cycle by starting a contest or giveaway.
Before you start a contest, set some ground rules.

Make sure your giveaway allows users to inform about your brand on their personal pages. This will enrich your impressions on the particular Social Media Platform.

You’ll also have to mention the rules specifically which contestants have to follow so that you don’t fall in any kind of trouble later.For instance, you can offer free tickets for 5 lucky winners in a quiz.

Use stickers on Instagram

Stickers like Countdown, Poll, Quiz, and Chat, Questions feature have become a great source of engagement on Instagram.

Your audience finds this really interesting, and they can even communicate their queries using these stickers. Stickers also add a fun element to your boring feed.

Pro Tip: Use Countdown at least 2 days before the event.

Launch a teaser

Adding a video teaser to your Youtube Channel, Facebook and Instagram page is a must. Videos are by far the most engaging form of Digital Communication.

Use tools like Animoto or Powtoon to quickly create interactive videos for your next event.

Make sure to include all the important elements in your event teaser video:

Users find it interesting to have knowledge of what others are asking.
It is a great way to research about your event, gain insights about the topic, understand user-perspective and tune-fine your event based on that.

  • The theme of the event
  • Agendas to be discussed (If any)
  • Date and Time
  • Event Venue
  • Speaker Introductions
  • Previous Testimonials

Through a teaser, you can spark curiosity amongst the audience about how your event is different.

Prior Introduction of Guests

Introducing your key guests to the audience always builds up their excitement. Here, you can also use the popularity of the guest speaker or any other special guest.

Use their reputation to attract their followers to attend your event.
On your social media accounts, while posting event pictures, do not forget to tag the guests in the post. Insist your guests to repost your images on their social media handles.

You can even create a separate video for introducing your event speaker line-up.

Use smart tools to be effective

Days before the event, you’ll be loaded with a lot of work. When it is the time to start promoting your event, you may be stuck at sorting your logistics or maybe arranging pleasantries for the guests.

This might cause your social media marketing to take a back seat.
To avoid these, make use of following smart tools to make your work more effective:

Follow these tips for promoting your event on social media platforms. Social media can turn anything into a viral sensation if your content catches the eye of the right audience.

Planning well in advance will play an important role.
Also, make sure you continue your social media activity after your event.

Got any more tips in mind, feel free to share them below in the comments section.

Originally published at https://recurpost.com on July 11, 2019.

Research scientist turned entrepreneur. Helping grow https://recurpost.com.