By being one of the most sought-after social networks, LinkedIn can be your business’s best buddy. It has over 660 million professionals that have signed themselves up for the tremendous resources that the platform can offer. That is why, your LinkedIn Marketing Strategy should be well-planned. It is more valued by firms that operate in the B2B sector. However, the exposure one can get on this platform, makes it suitable business marketing for every firm out there.
LinkedIn is a recurring choice made by senior-level executives, managers, and experts or thought leaders in an industry. The professionals at these levels would not usually spend any of their time on Facebook, Twitter or Instagram, but they do care about quality content posted on their LinkedIn feed. That is why your LinkedIn Content Strategy should be on point.
Why to go for LinkedIn marketing?
If you are wondering whether to take up LinkedIn marketing or not, you should stop and simply go for it. The benefits of marketing your business via LinkedIn are enough to get you on board. The following statistics will help you see how using LinkedIn for marketing your business is great:
- Around 55% of thought leaders use content posted on LinkedIn for choosing the organization to work with.
- 98% of Fortune 500 companies are using LinkedIn regularly to share their news, thoughts, and ideas.
- Most B2B marketers think of LinkedIn as an excellent choice for building relationships with professionals in their market.
- Around 94% of B2B marketers use LinkedIn before other social media channels, to disperse information.
- LinkedIn accounts for 50% of the traffic driven to B2B websites and blogs.
- Long-form content finds itself in a great place on this platform. It usually gets more engagement than shorter posts.
These are some of the reasons you should consider for commencing LinkedIn content marketing. There are many more of this kind. You should tailor your content strategy for LinkedIn as per the demands of the platform to get the best results from your marketing efforts.
If you do not have a huge budget to run expensive LinkedIn Marketing Campaigns, do not worry. You can make the most out of your LinkedIn Marketing without spending a penny. We are enlisting some tips to rev up your LinkedIn marketing strategy in 2021. Some of these tips cost absolutely nothing but will get you amazing
Here are 7 tips to rev up your LinkedIn marketing strategy
1. Establish the milestones that you want to achieve with your LinkedIn marketing strategy
Developing an ace content marketing strategy for LinkedIn is similar to what you have to do for any other social network. Every campaign needs a set goal before getting started. Before you launch a content strategy for LinkedIn, you should ask why exactly are you going for it? And what exactly are you aspiring to achieve from it?
Your goals should be specific, attainable and the results should be measurable. To be more specific, the success of your LinkedIn marketing strategy should be measurable by usage of suitable metrics.
Examples of goals that can be set — building business leads via your LinkedIn network, promoting the sale of your product, expanding the awareness of your brand or engaging with your target market.
2. Creating a stellar profile for your brand
Perhaps the most basic, or rather primary step to take before you kick-start your LinkedIn marketing strategy is to optimize your brand profile. It is important that you make some profile improvements to increase your chances at getting noticed.
You can begin by adding a high definition profile picture that speaks clearly of your brand. Personal profiles can have high-quality headshots and brand logos are more suitable for business pages.
Next, add in your current professional position, this can increase the amount of requests that you get. Fill in the relevant skills section with at least five strong skills. That will help recruiters spot you based on your skill-set and increase the chances of getting noticed by them.
3. Begin posting content that is relevant and engaging
The central objective to all the efforts that you put in your LinkedIn marketing strategy is to boost engagement. So, try to inculcate a variety of content like useful hacks, tips and tricks or information related to your product in your LinkedIn posting strategy. To stay on top of your game, you can use a LinkedIn Post Scheduler. It will make your tasks manageable and optimize your content. If you are wondering that how often should you post on LinkedIn company page, we would say, at least three times a week. LinkedIn recommends that you post everyday working day on the platform. But, do not post more than twice a day because that will cut down your engagement figures.
You can convey your expertise in your field by writing about subjects that you can add value to. You can also make an effort to improve the visual representation of your posts to make them more appealing. Overly promotional content is a big no because that will put off your readers immediately.
4. Promote your company’s page and make it known
A well drafted LinkedIn social media strategy can take you a long way in promotional success. If you want people to visit your site, you will have to do more than just add relevant or strategic keywords to your company page.
You must get hold of every opportunity that comes your way and promote your page. For example, you can link a LinkedIn logo to your webpage as well as other social media accounts to encourage people to follow you on LinkedIn.
The first few follows can be bagged by asking your company employees and managers to follow the company profile, giving you a respectable followers figure.
A link to your LinkedIn page can be added to your Email Promotions or signature. Do not miss out on the customers that are already associated with your brand. Ask them to visit and follow your updated LinkedIn profile.
5. Add LinkedIn groups to your page
Becoming part of a LinkedIn group will give you the opportunity to shine. It will give your content more visibility and you an opportunity to connect with people of similar thoughts in your industry.
Now, on your LinkedIn page, you cannot be part of a group, but you can put up a LinkedIn group on your company page.
To take your LinkedIn marketing strategy further, this is an excellent idea. You can initiate your very own group or be part of an existing one by using your LinkedIn profile. When you take the position of a moderator or leader of the group, you can take control of discussions and awareness in your niche.
Here are the steps to follow, for creating a group:
- Tap on the “work icon” on the top right corner of your page.
- In the “visit more LinkedIn products” section, you will have to select “Groups.”
- Then tap on the “create a new group” option on the top right corner.
- Fill in all the required information.
- Tap on the “create” button and voila! Done!
6. Add LinkedIn ads to your campaigns
A great way to optimize your LinkedIn marketing strategy is to add to your campaigns. You can LinkedIn adsbolster your brand’s marketing footprint by buying ads. You need to make sure that LinkedIn delivers your ads to your target audience because it has very elaborate targeting capabilities.
The ads that can be purchased by you are:
- Sponsored InMail — The InMail feature allows you to send across personified messages to LinkedIn members of your choice.
- Sponsored content — Using this feature will require you to pay a certain commercial to make your content more visible.
- Text ads — These are the Pay Per Click ads that can be found on multiple LinkedIn pages.
A common question that arises regarding advertising on LinkedIn is, how much does LinkedIn charge per click? Here is a note down of average charges that LinkedIn has put up for adverts:
- Cost per click is $5.58
- Per hundred impressions cost is $33.80
- Cost per message send is $0.2
7. Make use of rich media to create impactful content
Never restrict yourself to text-only posts even though LinkedIn is a professional platform. If you try to mix things up and add a variety of representation of content, you will come out as more interesting and impactful. You can add photos or videos to your feed. They are more likely to grab the attention of your users. This is a great way to make your LinkedIn marketing strategy a bit more creative.
If you add custom designed images to your posts, you have a chance of getting twice the comments you get on your regular posts. Another great idea, marketing via a video on LinkedIn. Videos are known to drive a crazy amount of engagement, making them a must add to your content strategy for LinkedIn.
Once you develop a right mix of all the rich media varieties on LinkedIn, you can implement a content reposting strategy. You can repost your existing content at certain intervals and on other social media platforms as well. Your marketing strategy for LinkedIn can be simplified by reposting content.
Final thoughts
LinkedIn can be a very powerful platform, provided you have the right LinkedIn marketing strategy in place. Entrepreneurs and businesses alike can benefit tremendously by marketing on LinkedIn. By using the platform for marketing, you can reap several benefits like building trust, creating a reliable image in the market, building a valuable brand name, and creating an informed network of clients or partners.
You should remember that you can achieve all of this, but you will have to get started by selecting the right target market. The tips mentioned above can prove to be very useful if you know the exact kind of people you want to cater. You should also focus on creating quality oriented and consistent content.
For this, you can opt for using is an excellent social media scheduling tool that can be used for marketing on LinkedIn. It allows you to take control of LinkedIn profiles as well as company pages. You can draft, schedule and social media scheduling tools. These will make the process much more convenient and save you loads of time. RecurPostqueue updates easily to one or multiple profiles and pages.
When you Sign Up for RecurPost’s services, you get a 14-Day Free Trial! You can know more about that and also the plans and pricing that it offers.
Originally published at https://recurpost.com on February 26, 2021.
