Be it a Small Local Shop around the corner or a Large MNC — every business is creating a strong presence on Social Media for two reasons:
- 4.38 billion people are on the Internet
- 3.48 billion people are actively using a social media platform
Source: statista.com
Business leaders have understood the fact that if they don’t evolve with the time, their business will cease to exist.
To establish an online presence, every business needs to create a strong profile on leading social media platforms.
A strong profile will help the business to attract and connect with their potential customers and create awareness about their products or services.
But every platform has a different outlook and requirements. Don’t worry, you don’t have to be a social media professional to get started, we have created an ultimate guide to creating profiles on social media.
Why do businesses need a presence on Social Media?
Social media has both pros and cons but pros for a business weigh in far more than its cons.
So before diving into how should you make a profile, let’s see why should you make a profile on social media.
Brand Awareness
In early 2019, there were over 3.48 billion people on social media globally. This simply means you can connect with around 3/5th of the world population without any barriers.
Can you imagine its power?
This is why ensuring your business presence on social media platforms with relevant content has become a necessity.
Also, social media has proven to boost brand presence and brand recall by increasing reach and engagement.
Increases Sales
Promoting and sharing your product through appropriate channels can lead to conversions and these conversions bring in more sales which mean more revenue for the businesses.
Social media offers one of the highest RoI, in comparison to other media platforms.
Provides Connectivity
Social media is nothing but a chance for you and your business to become more social, it allows you to communicate and build a strong network of fans, customers, and vendors.
Learn from Competitors
Social media is a great way to keep tabs on your competitors whether it’s in the form of their social media tactics or how they are promoting their products online by studying what is and isn’t working for them.
You can then review your own profile and re-plan things accordingly thus reducing your chances of failure.
How to set up your Social Media Profile?
There are many platforms that businesses can choose to create a profile on, however, it should be kept in mind that the platforms should be chosen based on your audience and buyers’ persona.
A business can choose multiple platforms according to their goals and objectives.
Now let’s see how to set up a profile on the four most popular platforms on the internet.
Facebook lets you promote your brand through Facebook pages.
For that, you need to set up a business profile since it’s a violation of Facebook’s policy to use a personal profile to conduct your business activities.
How do we create a complete Facebook profile?
Profile and Cover Image: Once you have set up the profile, the next thing you need to do is choose a photo for your profile and a cover photo too. You can even choose a video for your cover picture.
Company Details: Then, fill out details about your company with regards to its location, type of business, website, official email, phone number, and hours of operation.
Fill out the company description, a brand story on the timeline, and a detailed description.
Create an offer: You have the opportunity to create a CTA with Facebook’s “create an offer” tool at the top of your business page.
CTA: What action do you want visitors to take when they land on your page?
Will you offer a product discount or a free ebook in exchange for an email signup?
Create custom tabs: You can also create custom tabs on your profile that can be used to show almost any content that you wish to show to your audience. It works as an iframe and allows you to showcase content using a URL.
To set up a profile on Instagram make sure that the details you filled on your facebook page are correct as you’ll need to connect both the accounts.
How do we create a complete Instagram profile?
Profile Details: For your Instagram profile you again need to select a profile photo and fill out your details about your contact and address and your website because this is how customers will communicate with you.
Instagram Bio: Also, provide a brief description of your business in the bio part of the platform. Make use of relevant hashtags in your Bio, for example — A social media agency can use #socialmediamarketing in their bio.
Business profile: Make sure to change your Instagram page to a business profile and make it public so that everybody has access to whatever content you share.
Story Highlights: Add Story Highlights to your profile, it will help your profile visitors to know more about you.
Instagram Grid: While posting on Instagram, you can also organize your posts into a grid that makes your profile look more vibrant and aesthetically pleasing.
LinkedIn is a professional networking platform. It is primarily used for B2B interaction rather than B2C.
How do we create a complete LinkedIn profile?
Creating a LinkedIn Company Page: You can create a LinkedIn company page by selecting the “Work” tab in the top right corner. At the bottom of the list, there is the option to “Create a Company Page.”
Logo and Cover Image: Add your company logo in the profile image section and add a cover image that resonated your brand’s message.
Description: This must be between 250–2000 characters including spaces. Make sure to include all the necessary details about your company.
Add a short description or a catchphrase about your company page in the tagline section.
Profile Details: Add your team strength on your company page.
Select the right Industry for your business. If you cannot find your industry from the list, select one of the closest matches to what you do.
Add your company website.
Twitter is a trend-setter platform. A single tweet had forced Elon Musk and Tesla to pay fines to the tunes of $20 Million each.
How do we create a complete Twitter profile?
Description: You have 160 characters to describe your company. Consider whether you want to include a second URL and/or your SEO keywords here.
Profile Details: Select a profile photo and header name and username, like @yourcompanyname, add your website, and your business location.
Let your first impression last
Your social media will be the first impression of your company and it is what is going to turn your prospective customers into actual ones.
In present times it is important not only to create a social media profile but also handle it efficiently. This is what distinguishes a successful business from an unsuccessful one. All the businesses no matter how old have learned to use this technology to their profit and those who haven’t continue anymore.
So take your time, and fill out as many details as possible to help strengthen your reputation and set up your social media strategy for better growth.
Originally published at https://recurpost.com on May 7, 2019.
